EMV – Making the Business Case

EMV – Making the Business Case for the USA

A year ago VISA and MasterCard announced an EMV Roadmap and a timeframe for achieving it.  This launched a flurry of so-called EMV readiness activity by U.S. banks and payments firms eager to make the leap. What’s really changed in a year?  And what must the payments industry do to accelerate the migration and meet the mandate?  Many feel that the pace of the EMV migration is too slow and making the probability of attaining the Roadmap timeframes less likely. Some will also admit that the slow pace of the migration is due in part to a lack of understanding around the business opportunities made possible by a successful migration to EMV in the USA.


Costs have until now been the primary barrier to EMV migration in the U.S. This is because EMV cards and associated host systems cost issuers far more than the current magnetic stripe cards and their systems.

However, after the announcement by VISA and MasterCard regarding migration of US Issuers and Acquirers to EMV, the business case for EMV in the US has changed and should now be assessed in a new light.

SCIL EMV Academy is pleased to announce a two-day seminar and workshop that makes the BUSINESS case for EMV. It addresses the critical business challenges and key implementation strategies, providing attendees with a thorough understanding of what is needed to achieve success. It kicks off with an industry panel that outlines the current state of EMV in the USA, what must be done to achieve success. Special guests from Europe and Canada will discuss their experiences in developing their EMV Business Cases and how their EMV projects fared post implementation.

Following the industry panel, two days of workshops cover the topics and issues that need to be reviewed and examined when building the EMV Business Case as EMV affects many parts of the institution.

1st Day Course Outline

Background:  EMV Defined

The Approach:  An Overview for Credit, Debit and ATM Conversion in the US

Components of the Business Case for both Issuers and Acquirers/Merchants

  • The Benefits:
    • Fraud:  A review of fraud in the US
    • Additional Quantifiable Benefits including PCI, chargeback reduction and other tangible benefits
    • Innovation and the Intangible Benefits
  • The Costs:
    • Cards and Terminals
    • Systems Costs
    • Other Costs including operations, training, marketing and other costs
    • Liability Shift
  • The Rollout:  How rollout strategies impact the business case

Results – The Business Case for the US Market

  • The Industry View
  • Case Studies for Likely Scenarios


The 2nd day of the Seminar provides attendees with an introduction to EMV that has been designed exclusively for the banking and business managers. This workshop provides a high level review of EMV from compliance to developing successful implementation and business strategies. the basics of the EMV technology are reviewed including the differences between traditional magnetic stripe transactions and an EMV transaction:

2nd Day Course Outline

  • Standard Payment Systems Model
  • International Payment Schemes/Associations
  • Existing Magnetic Stripe Technologies.
  • EMV Technology & Standards Overview
  • EMV Market Overview
  • EMV Impacts on Payment Systems Components.
  • Chip Technology Opportunities for other Apps.
  • Discuss Business Plans for EMV Implementation (Stakeholders, Budgets, potential delays …etc.)
  • Discuss EMV Migration Strategies
  • Market dynamics, convergence of EMV, NFC and Mobile Payments driving migration in the USA.

Who Should Attend?

  • C-Level Executives, CEO, CFO, COO
  • Business Managers
  • Operations Managers
  • Sales and Marketing Managers